Most people in the U.S. appear to not watch the Super Bowl

I find it interesting that it seems like just about everyone talks about the Super Bowl as something that just about everyone watches on the telly and yet, according to the AP (February 7), Nielsen Media has said last years game was watched by "only" 141.4 million people in the land of the free, with an average of 90.7 million people watching at particular points. These are impressive numbers for a show, but still less than half the country watched any bit of the game.

I have tried explaining this to people in recent days, and years, just as a way of bringing up something new to conversations about what to eat at gatherings I'm not invited to and who is going to win the game, but nobody wants to believe me. I guess I could carry the documentation with me, but that would defeat the point in my not very humble opinion.

Comments

[Bob Allen]

I have noticed this, that it is becoming more acceptable in social circles to have not watched the Super Bowl. I watched the second half, so I could tell everybody I watched it, and was completely underwhelmed by the commercials! It was so exciting...I also wondered if the crowd envied me, at home, safe and dry. I notice that at a work meeting, the first thing the boss mentions to break the ice is "who's going to win the Super Bowl?". I picked the Colts out of gut instinct, simply from the lack of "buzz" coming from the preponderan
ce of Bears fans in my area, and this made me look "informed".